چکیده

تبلیغات بازرگانی بسیاری از ملاحظات اجتماعی و فرهنگی را در جامعه گسترش می­دهد. از سوی دیگر، تبلیغات به بازتاب ارزش­های فرهنگی و اجتماعی در روابط و زندگی روزمره در جامعه می­پردازد، از این­رو، تبلیغات بازرگانی ارتباط عمیقی با حقوق فردی و اجتماعی پیدا می­کند و دولت­ها را بر آن می­دارد تا با وضع قوانین و مقررات خاص برای حفظ حقوق شهروندان، محدودیت­هایی را بر پخش و انتشار آگهی­ها اعمال کنند. این محدودیت­ها منشاء ملاحظاتی است که عمدتاً به حفظ نظم اجتماعی و موازین اخلاقی، رعایت حریم خصوصی و حمایت از حقوق اقلیت­ها، گروه­های قومی و نژادی و طبیعت باز می­گردد و معمولاً در کشورهای مختلف، بسته به نظام حقوقی سیاسی حاکم در جامعه از یکدیگر متفاوت است.
مقاله حاضر به مقایسه و تطبیق قوانین و مقررات تبلیغات تجاری در بین چهار کشور ایران، انگلستان، چین و ارمنستان می­پردازد. این پژوهش در پنج محور موضوعی کودکان و نوجوانان، زنان و جنسیت، هویت فرهنگی، رقابت سالم اقتصادی و سلامتی و بهداشت، قوانین تبلیغات را  مقایسه کرده است.

کلیدواژه‌ها

عنوان مقاله [English]

Business Advertising in Iran, England, China and Armenia A Sociological Study of Regulations

چکیده [English]

The advertising industry is considered to be a determining institution for social values because of broad and full-fledged influence of business in the daily life of people. It is estimated that more than 400 billion dollars are spent in this industry annually. This indicates the great impact business advertising has on changing the views of people in preferring a set of goods as opposed to the other.
Business advertising functions to expand many social and cultural aspects of the society. It also reflects the socio-cultural values underlying relations among all walks of life in the society.   Thus, business advertising has a meaningful relationship with the individual and social rights.  Governments tend to regulate specific rules and impose certain limits on releasing advertisements in order to maintain the rights of their citizens.  These limitations are the sources of considerations which mainly refer to maintaining social discipline and ethics, observing the privacy, supporting rights of minorities, ethnic groups and those considered to belong to nature. They usually differ from one another depending on the type of dominating political system in the society.  Reviewing and conducting comparative studies on the rules and regulations of individual counties can be useful in identifying their strengths and weaknesses and in revealing legal gaps within them.

کلیدواژه‌ها [English]

  • Business Advertising
  • Circulation and Dissemination Rules
  • Regulations of Business Advertising
  • Healthy Competition
  • Women and Children Rights

 

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