فصلنامه مطالعات فرهنگی و ارتباطات

نویسندگان

1 رئیس دانشکده زبانهای خارجی و مطالعات بینافرهنگی، دانشگاه باقرالعلوم، قم

2 ﻛﺎرﺷﻨﺎﺳﻲ ارﺷﺪ ﻋﻠﻮم ارﺗﺒﺎﻃﺎت اﺟﺘﻤﺎﻋﻲ داﻧﺸﮕﺎه ﺗﻬﺮان

چکیده

 
در اﻳﻦ ﻣﻘﺎﻟﻪ، ﺑﺮای ﺗﺤﻠﻴﻞ ﺻﻔﺤﺔ اول روزﻧﺎﻣﻪﻫﺎ و ﮔﻔﺘﻤﺎن ﺣﺎﻛﻢ ﺑﺮ آنﻫﺎ   دورهﻫﺎی ﭼﻨﺪ ﻣﺎﻫﻪای از ﭼﻨﺪﻳﻦ روزﻧﺎﻣﺔ ﻛﺜﻴﺮاﻻﻧﺘﺸﺎر را ﻣﻄﺎﻟﻌﻪ ﻛﺮدﻳﻢ ﺗﺎ درﻳﺎﺑﻴﻢ آﻳﺎ ﺻﻔﺤﻪآراﻳﻲ ﺻﻔﺤﺔ اول روزﻧﺎﻣﻪﻫﺎ ﺑﻪ ﺷﻴﻮهای ﻫﺪﻓﻤﻨﺪ اﻧﺠﺎم  ﻣﻲﺷﻮد ﻳﺎ ﺑﺮﺣﺴﺐ اﺗﻔﺎق و ﺻﺮﻓﺎ ﺑﺮ ﻣﺒﻨﺎﻳﻲ زﻳﺒﺎﻳﻲﺷﻨﺎﺳﺎﻧﻪ .در اﻧﺠﺎم اﻳﻦ ﻛﺎر از ﻣﺪل ﭼﻨﺪوﺟﻬﻲ ﮔﻮﻧﺘﺮ ﻛﺮس و ﺗﺌﻮﻓﺎن ﻟﻴﻮون اﺳﺘﻔﺎده ﺷﺪ ﻛﻪ ﺑﺮای ﺻﻔﺤﻪآراﻳﻲ روزﻧﺎﻣﻪ ﭼﻬﺎر ﺷﻴﻮه ﻗﺎﺋﻞ اﺳﺖ و اﻛﺜﺮ روزﻧﺎﻣﻪﻫﺎ ﺑﺮاﺳﺎس ﻳﻜﻲ ﻳﺎ ﺗﺮﻛﻴﺒﻲ از   آنﻫﺎ ﺻﻔﺤﻪآراﻳﻲ ﻣﻲﺷﻮﻧﺪ. در ﺗﺤﻠﻴﻞ ﺻﻔﺤﺔ اول روزﻧﺎﻣﻪﻫﺎی اﻳﺮاﻧﻲ ﺑﻪ ﻧﺘﺎﻳﺞ ﻣﺸﺎﺑﻪ ﺗﺤﻘﻴﻖ ﻛﺮس و ﻓﺎن ﻟﻴﻮون رﺳﻴﺪﻳﻢ ﻛﻪ ﻣﻌﺘﻘﺪﻧﺪ ﺻﻔﺤﻪآراﻳﻲ ﺻﻔﺤﺔ اول روزﻧﺎﻣﻪﻫﺎ ﻧﻮﻋﻲ ﺟﻬﺖدﻫﻲ اﻳﺪﺋﻮﻟﻮژﻳﻚ ﺑﺮای ﻫﺪاﻳﺖ ﺧﻮاﻧﻨﺪه و اﻟﻘﺎی ﻣﻌﺎﻧﻲ ﺧﺎص ﺑﻪ او وﺟﻮد دارد.

کلیدواژه‌ها

عنوان مقاله [English]

Signifier Sign Systems on the front Pages on Newspapers

نویسندگان [English]

  • seysd ali asqar soitani 1
  • Godarz Mirani 2

1 Bagher-o-olom university

2 M.A comminucarions Tehran University

چکیده [English]

Samples of highly circulated Iranian newspapers were studied in this paper to answer the question of whether or not their front-page layouts are ideologically organized or merely aesthetically arranged.  Methodologically, the Gunther Kress and Theo van Leeuwen’s multimodal approach was used in which four methods for layout are introduced and newspapers use one of these or a combination of them. In our study of Iranian newspapers, we reached a conclusion similar to Kress and van Leeuwen’s to the effect that the front pages of newspapers are not neutral and unbiased but try to ideologically direct their readers toward a specific meaning.   

کلیدواژه‌ها [English]

  • Discourse
  • information value
  • salience
  • Framing
  • reading paths
  • newspaper layouts