فصلنامه مطالعات فرهنگی و ارتباطات

نویسندگان

1 دانشگاه تهران

2 کارشناس ارشد مطالعات فرهنگی و رسانه دانشگاه تهران

چکیده

ﻣﺴﺌﻠﻪ اﺻﻠﻲ ﻛﻪ در اﻳﻦ ﻣﻘﺎﻟﻪ ﻣﻮرد ﺗﻮﺟﻪ ﺑﻮده اﺳﺖ، ﺑﺮرﺳﻲ ﭼﮕﻮﻧﮕﻲ اﺳﺘﻔﺎده داﻧﺸﺠﻮﻳﺎن داﻧﺸﮕﺎه ﺗﻬﺮان    از اﻳﻨﺘﺮﻧﺖ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﭼﺎرﭼﻮب ﻧﻈﺮی ﺑﻬﺮ ه وری و ﺧﺮﺳـﻨﺪی اﺳـﺖ. ﺑـﻪ ﻋﺒـﺎرﺗﻲ، داﻧﺸـﺠﻮﻳﺎن ﭼﮕﻮﻧـﻪ از   اﻳﻨﺘﺮﻧﺖ اﺳﺘﻔﺎده ﻣ  ﻲ  ﻛﻨﻨﺪ و از آن رﺿﺎﻳﺖ دارﻧﺪ .ﺑﺮای ﺟﻤ ﻊ  آوری اﻃﻼﻋﺎت ﭘﺮﺳﺸـﻨﺎﻣﻪ آن ﻻﻳـﻦ ﻃﺮاﺣـﻲﺷﺪه ﺑﻪ ﻛﺎرﺑﺮان اﻳﻨﺘﺮﻧﺘﻲ ﻣﻌﺮﻓﻲ و ﭘﺲ از درﻳﺎﻓﺖ ﭘﺎﺳﺨﻬﺎ ﺑﻪ ﺗﺠﺰﻳﻪ و ﺗﺤﻠﻴﻞ داد ه  ﻫﺎ ﭘﺮداﺧﺘﻪ ﺷﺪه اﺳـﺖ .در اﻳﻦ ﻣﻘﺎﻟﻪ ﻣﺪﻟﻬﺎی ﺗﺤﻠﻴﻞ رﮔﺮﺳﻴﻮن ﺑﺮای ﭘﻴﺶ ﺑﻴﻨﻲ اﺳﺘﻔﺎده از اﻳﻨﺘﺮﻧﺖ ﺑـﻪ ﻛـﺎر ﮔﺮﻓﺘـﻪ ﺷـﺪه اﺳـﺖ .ﺗﺤﻠﻴﻞ ﻋﺎﻣﻞ اﺟﺰای اﺻﻠﻲ ﻣﻨﺠـﺮ ﺑـﻪ ﭘـﻨﺞ اﻧﮕﻴـﺰه اﺳـﺘﻔﺎده اﻳﻨﺘﺮﻧـﺖ ﺑـﻴﻦ ﭘﺎﺳـﺦ دﻫﻨـﺪﮔﺎن ﮔﺮدﻳـﺪ ﻛـﻪﻋﺒﺎرﺗﻨﺪ از :ﺟﺴﺘﺠﻮی اﻃﻼﻋﺎت، ﻧﻈﺎرت، ﺳﺮﮔﺮﻣﻲ، ﺳﻮدﻣﻨﺪی ﺷﺨﺼﻲ و ﺗﻌﺎﻣﻞ اﺟﺘﻤﺎﻋﻲ .ﭼﻨﺪﻳﻦ ﻣﺘﻐﻴـﺮ از  ﺟﻤﻠﻪ ﺟﻨﺴﻴﺖ، ﺳﺎل ﺗﺤﺼﻴﻠﻲ، ﻣﻮاﺟﻬﻪ اﻳﻨﺘﺮﻧﺖ، ﻋﻼﻗﻪ و واﺑﺴﺘﮕﻲ و ﺧﺸﻨﻮدی و ﺑﻬﺮه ﻣﻨـﺪی از اﻳﻨﺘﺮﻧـﺖ   در ارﺗﺒﺎط ﺑﺎ ﭘﻨﺞ اﻧﮕﻴﺰه ﻣﻮرد ﺑﺮرﺳﻲ ﻗﺮارﮔﺮﻓﺖ.ﺟﻨﺴﻴﺖ ﺑﻪ ﻋﻨـﻮان ﻋﺎﻣـﻞ ﻣﻬـﻢ و ﻣﻌﻨـﻲ دار ﻳﺎﻓـﺖ ﺷـﺪ   ﺑﻪ  ﻃﻮرﻳﻜﻪ ﭘﺴﺮان ﺑﻴﺸﺘﺮ ازاﻳﻨﺘﺮﻧﺖ ﺑﺮای ﺗﻌﺎﻣﻞ اﺟﺘﻤﺎﻋﻲ و دﺧﺘﺮان ﺑـﺮای ﺟﺴـﺘﺠﻮی اﻃﻼﻋـﺎت اﺳـﺘﻔﺎده  ﻛﺮدﻧﺪ.ﺳﺎل اوﻟﻲ ﻫﺎ ﻧﺴﺒﺖ ﺑﻪ ﺳﺎل ﭼﻬﺎرﻣﻲ ﻫﺎ و داﻧﺸﺠﻮﻳﺎن ﻛﺎرﺷﻨﺎﺳﻲ ارﺷـ ﺪ/دﻛﺘـﺮای از اﻳﻨﺘﺮﻧـﺖ ﺑـﺮای  ﺳﻮدﻣﻨﺪی ﺷﺨﺼﻲ ﺑﻬﺮه ﺑﺮدﻧﺪ.واﺑﺴﺘﮕﻲ ﺑﻪ اﻳﻨﺘﺮﻧﺖ ﺑﻪ ﺷﻜﻞ ﻣﻌﻨﻲ داری ﺑـﺎ ﻫﻤـﻪ   ا ﻧﮕﻴـﺰ ه ﻫـﺎی اﻳﻨﺘﺮﻧـﺖ   ﻫﻤﺒﺴﺘﮕﻲ داﺷﺖ .ﻫﻤﭽﻨﻴﻦ ﻫﻤﺒﺴﺘﮕﻲ ﻣﻌﻨﻲ دار ﻣﺜﺒﺘﻲ ﺑﻴﻦ ﺧﺸﻨﻮدی از اﻳﻨﺘﺮﻧﺖ و اﻧﮕﻴﺰه ﻫﺎی ﺳﺮﮔﺮﻣﻲ،ﻧﻈﺎرت و اﻃﻼﻋﺎت وﺟﻮد دارد.ﻣﻮاﺟﻬﻪ اﻳﻨﺘﺮﻧـﺖ ﺑـﺎ ﺳـﻮدﻣﻨﺪی ﺷﺨﺼـﻲ ، ﺗﻌﺎﻣـﻞ اﺟﺘﻤـﺎﻋﻲ و ﺳـﺮﮔﺮﻣﻲ،   ﻫﻤﺒﺴﺘﮕﻲ ﻣﺜﺒﺘﻲ داﺷﺘﻪ اﺳﺖ.ﻣﻮاﺟﻬﻪ و ﺧﺸﻨﻮدی ﺑﻪ ﻃﺮز ﻣﻌﻨﻲ داری ﺑﻪ ﻋﻼﻗﻪ و واﺑﺴﺘﮕﻲ ﻣﺮﺑـﻮط ﻣـﻲ  ﺷﻮد، اﻣﺎ ارﺗﺒﺎﻃﻲ ﺑﺎ ﻫﻤﺪﻳﮕﺮ ﻧﺪارﻧﺪ.

کلیدواژه‌ها

عنوان مقاله [English]

Students of Tehran University and Internet Use: Uses and Gratifications

نویسندگان [English]

  • Mehri Bahar 1
  • ali hajimohamad 2

1 Tehran University

2 M.A Tehran University

چکیده [English]

The main concern of this article is to examine Internet use by Tehran University students from the uses and gratifications perspective. In other words, how students use the Internet, and what needs they try to gratify. To understand this, an online questionnaire was designed and introduced to Internet users. The data was then analyzed. In this article regression analysis models were utilized to predict Internet usage. Principle component factor analysis resulted in five motives for using the Internet among respondents. Those were: information seeking, surveillance, entertainment, personal utility, and social interaction. Several variables were investigated in relation to the five motives, including; gender, year in school, Internet exposure, Internet affinity, and Internet satisfaction. Gender was found to be an important and significant factor; males were more likely to use the Internet for social interaction, and females were more likely to use it for seeking information. Freshmen were more likely to use the Internet for personal utility than seniors and graduate students. Internet affinity was significantly correlated with all Internet use motives. There was also a significant positive correlation between Internet satisfaction and Internet use motives for entertainment, surveillance, and information. Internet exposure was positively correlated to personal utility, social interaction, and entertainment. Exposure and satisfaction were significantly related to affinity, but not to each other

کلیدواژه‌ها [English]

  • media
  • uses and gratifications
  • Internet
  • students
  • Motivations